Malaysia Airlines partners with world-class leader 3Sixty to make duty-free shopping just a click away for its customers!

KLIA, 5 August 2020: Malaysia Airlines’ flagship e-retail store Temptations has taken its online shopping platform to the next level with its partnership with 3Sixty, the world’s largest in-flight concessionaire offering a new and enhanced e-retail shopping experience, coupled with seamless integration with the airline’s frequent flyer program, Enrich.

Temptations offers all its customers the flexibility to shop for their favourite duty free items conveniently at their fingertips right from the comfort of their homes and the option of having the pre-ordered purchases delivered onboard or at home, anywhere in the world while enjoying more savings on extensive range of products from beauty, fragrances, jewelleries to fashion offered exclusively at

Driven by the goal of ensuring customer ease and comfort with products delivered right to their doorstep, the latest ‘Click and Redeem’ feature is the perfect answer to fulfilling each customer’s need for convenience and accessibility to premium merchandise and products offered exclusively on Temptations.

With seamless integration with Enrich, members of the frequent flyer programme can now simply log on directly to the Temptations site and shop while earning Miles with every purchase made via credit card, making Enrich the ideal lifestyle brand for its members.

“We’re actively collaborating with our airline partners to deliver all-new retail experiences for our customers. We continue to invest in our omni-channel vision and have introduced a new facelift along with the ‘click and redeem service’ for Temptations,” said 3Sixty Duty Free Executive Vice President Asia, Lee Hwee Ming.

Lee added, “We immediately observed a 55% increase in traffic since the launch of the enhanced eretail site. In the new design, we allow brands to gain prominence on Homepage and Category pages and by having key brands up front and centre, we will be able to increase the platform’s appeal factor and encourage returning traffic.”

With over 350 products listed on Temptations website, travelers can easily make use of the ‘virtual sliding ruler’ to filter items based on their own set criteria. In fact, essential items like masks and sanitiser are readily available on the platform alongside Malaysia Airlines’ exclusive merchandise like the “Pilot Parker” plush toy, kebaya pin and more.

According to Malaysia Airlines Group Chief Marketing and Customer Experience Officer, Lau Yin May, “We are ecstatic with the way Temptations has been transformed, thanks to our close partnership with 3Sixty. As the world goes through radical changes of opinion, character and habit, we too must evolve as an airline and continuously strive to offer maximum value to all our passengers.”

“With this launch, we’ve further emphasized our commitment to all our customers at the same time making Enrich a valuable lifestyle rewards hub on top of being a world-class airline loyalty programme for our members. It is time to get a little gift for yourself or surprise loved ones by having their favourite items via home delivery service, ensuring that our customers can remain safe and comfortable during this time,” Yin May ended.

Check out your favourite and latest duty-free offerings at now to enjoy great savings.

Want to Fly Confidently with Malaysia Airlines for your next trip? Book your travels now via  or the airline’s mobile app and appointed agents. Passengers are also reminded to check entry and exit requirements before their journeys, with travel restrictions in most countries.