USA. 3Sixty Duty Free, a global leader in omnichannel travel retail solutions, announced its extended partnership with Virgin Atlantic, one of Britain’s major international airlines and an industry leader in passenger experience. This collaboration will bring to market the next generation omnichannel travel retail solution supported by Omnevo (previously known as AOE), aimed at elevating the passenger experience and the overall travel retail commercial opportunity.

This new agreement supports a significant change aligned to the Virgin Atlantic brand experience. Alongside Omnevo, a leader in aviation e-commerce technology, 3Sixty is excited to continue rolling out its omnichannel strategy with its key airline partners across the world.

Since 2014, 3Sixty has been the inflight retail concessionaire for Virgin Atlantic. Over recent years 3Sixty has been leading the omnichannel travel retail role, partnering with a number of airlines across the world, including its partnership with Singapore Airlines. This agreement will deliver a major change in the customer offer through this state-of-the-art e-commerce platform and wide range of fulfillment solutions for passengers.

“This announcement sits at the very heart of 3Sixty’s omnichannel strategy – investing in our key partners and bringing to market innovative solutions. We are proud of our continued association with Virgin Atlantic and excited for the future ahead,” commented 3Sixty’s Chief
Operations Officer, Alex Anson.

3Sixty is leveraging the return in air traffic and focusing its investments on creating unique digital solutions.

Combining the world-class knowledge and expertise of both 3Sixty and Omnevo, the much anticipated omnichannel platform, will redefine the travel retail industry with seamless and customer-centric integrated channels.

Expanding on Virgin Atlantic’s commitment to excellence – from state-of-the-art inflight entertainment to first in its class onboard amenities – the launch of their digital shopping experience will set the bar for others to follow.

Paul Mills, Virgin Atlantic’s Head of Inflight Services noted: “We are delighted to take this step towards offering a seamless shopping experience to our customers in partnership with both 3Sixty and Omnevo. This new platform will allow us to offer a wider range of products and truly personalise the shopping experience for our customers.”

In the coming months, 3Sixty will continue working closely with its key partners, while transforming the way travelers will shop in the near future.

For further information, please contact:
Rachel Hyatt
Corporate Communications
Tel: +1305 319 2450
Email: r.hyatt@3sixtydutyfree.com

Virgin Atlantic
Press Office
Tel: 01293 747373
Email: press.office@fly.virgin.com

About 3Sixty

3Sixty (formerly DFASS Group) is the world’s leading inflight duty free retailer, with a growing presence in airport duty free and duty paid retail in the Americas. 3Sixty specializes in helping consumers and businesses access the enticing world of travel retail. Our partnerships with suppliers of the world’s premium brands, our global reach, innovative marketing, state of the art technology, customized training and motivation, competitive financial support, logistics and inventory-management, allow 3Sixty to offer seamless retail transactions to thousands of airline customers each day – on the ground and in the air. For more information visit 3Sixtydutyfree.com.